Hemlock — Brand Identity
Hemlock is a San Diego-based headwear company dedicated to inspiring connection. After a decade of success in Southern California, the brand needed a refresh to grow its national presence.
Tone of Voice
Messaging
About Descriptions
Redesign
Logo
Color Palette
Typography
Assets
The Team:
Art Direction: Katie Murphy (www.katie-murphy.webflow.io)
Design: Drew Sutterfield (www.drewnoma.com)
Design Director: Damin Sterling (www.dribbble.com/damin_sterling)
ECD: Austin Lane (www.austin-lane.com)
Copy: Hunter Normand (You’re in the right place.)