Belmont Park — Brand Identity
Belmont Park is San Diego’s premier beachfront destination. But after a century of serving locals and tourists alike, the brand grew stale and fell behind other attractions. We created an identity that tapped into the essence of the amusement park, what makes it different from everything else: Belmont Park is uniquely San Diego.
Tone of Voice
Messaging
Redesign
Logo
Color Palette
Typography
Logo Animations
Assets
Photography
The Team:
Art Direction: Katie Murphy (www.katie-murphy.webflow.io)
Design: Drew Sutterfield (www.drewnoma.com)
Design Director: Damin Sterling (www.dribbble.com/damin_sterling)
ECD: Austin Lane (www.austin-lane.com)
Copy: Hunter Normand (You’re in the right place.)